Job Title: (Position Filled) Data and CRM Manager
Salary: £50-55K + Bonus
Location: London
Company
A leading Casino & Gaming Operator is seeking a skilled and talented Data & CRM Manager to join their growing marketing team.
The role will require a focused, and analytical mindset; an abundance of tenacity, combined with exceptional interpersonal skills and a positive can-do attitude.
The Role
Plays a crucial role in the development of an integrated group CRM strategy.
Manages the day-to-day consumer relations, CRM segmentation, and product recommendation programs and platforms.
Multichannel migration support.
Manages key vendor relationship and databases, strategy execution and deliverables.
Technical development of CRM campaigns in all different lifecycles; conversion, retention and reactivation.
Monitors campaign roll-out and execution/performance.
Technical development of ad hoc campaigns based on business requirements & produces new initiatives.
Helps contribute new and creative growth strategies with stakeholders.
Utilise strong analytical ability to evaluate end-to-end guest experience across multiple channels and guest touch points.
Provides consumer analytics and behavioural reporting.
Develops business intelligence data sources and software (Power Bi).
Analyse trends; identify opportunities.
Use analytical reasoning to understand end user's requirements and transform them into operational applications.
Creating and maintaining existing reports relating to retention performance
Skills and Knowledge
Holds a master’s or a Degree in a Marketing or data related discipline, with a minimum of 2 years’ work experience within a CRM Marketing or data driven role.
OR
Has a minimum of 5 years’ work experience within a CRM Marketing, Data Manager, Analyst or similar role.
Knowledge of CRM segmentation, campaign management, direct marketing, offer management, interactive marketing and database marketing.
Understanding of relational databases, data manipulation, process automation/optimisation and data visualisation/reporting.
Up to date with the latest trends and best practices in CRM and digital marketing and measurement.
Desirable
SQL knowledge.
Power BI experience (or other data visualization tool).
Experience in a gaming related field.
FOR MORE INFORMATION OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO STEVEN@GRS-RECRUIT.COM