Job Title: (Position Filled) Affiliate Manager - Casino
Salary: £40,000 + Bonus
Location: London
Job Profile
The Affiliate Manager will be responsible for identifying potential new affiliate partners within the premium mass value market, creating & building an industry leading affiliate program, ensuring that the reputation of the brand is maintained through the compliant, transparent, and timely management of all affiliates who are part of the program.
The principal focus will be identifying potential new affiliate partners, promoting our industry leading socially responsible affiliate program to them, negotiating contracts to maximize the ROI and effectively managing the on-going relationship with partners.
There will be a strong focus on regulatory compliance, particularly compliance with the LCCP, CAP and BCAP codes and the Industry Code for Socially Responsible Advertising.
The role requires ongoing monitoring of contracted affiliates to maintain a high standard of regulatory compliance in their representation of the business.
Job Responsibilities
Developing and pro-actively managing a portfolio of live casino affiliate customers and ensuring you have in-depth understanding of the financial value of your portfolio.
In possession of an established affiliate network within the industry and increase the business’s affiliate network and contact.
Responsible for new business via affiliate acquisitions by identifying new high value customers opportunities.
Responsible for the retention and business growth with current affiliate partners.
Negotiating and reviewing commercial agreements with all partners.
Analysis of campaigns, reporting ROI results & devising strategies to move forward.
Conversion rate optimization - Monitoring and analysing results of all campaigns, including weekly and monthly KPI reports.
Establishing and maintaining strong partner relationships through regular contact which will include face to face meetings, telephone and email communication.
Proactively managing your online marketing budget.
Developing and maintaining market leading industry knowledge of affiliate marketing to assist with delivering a first-class service.
Working with numerical data presented in a variety of reports and spread sheets.
Work closely to operation team translate affiliates programme into concrete campaigns in collaboration, ensure full documentation for all processes and compliance.
Liaise with Creative/Design team to ensure that affiliate creatives represent our brands effectively, exclusively and maximise our results.
Delivering acquisition and retention campaigns to our affiliates both off the shelf and bespoke to meet the requirements of a given deal.
Outgoing personality with a 'can do’ attitude work in a relaxed but professional and fast-paced environment with internal and external teams.
Be willing to travel internationally in line with business needs, such as attending major affiliate events worldwide.
Responsible to ensure that all associate affiliates are using compliant advertising and marketing practices.
Report Compliance issues to the Head of Marketing and where appropriate to the Compliance Director.
Note: In addition to the duties and responsibilities listed, the job holder is required to perform such other duties as may be assigned by management from time to time.
Basic Requirements
Minimum 2 years prior experience in live casino affiliate management in a UK regulated business.
Good understanding of live casino products and acquisition target on high-value customers.
Experience with CPA, and Revenue share payment models.
A previous portfolio of key affiliate partners in live casino would be advantageous.
Ability to effectively develop affiliate channels.
Ideally, Valid Gambling Commission personal management licence holder.
Essential Knowledge
Understanding of online casino industry.
Strong knowledge of UK regulation, codes and guidance.
Analytical for reporting purposes to enhance the affiliate programme.
Experience using tools in affiliate systems.
Experience at tracking affiliates for compliance and reporting.
Strong negotiation, analytical skills and highly numerate.
Self-motivated energetic individual.
TO FIND OUR MORE AND/OR APPLY PLEASE SEND YOUR CV TO STEVEN@GRS-RECRUIT.COM