Job Title: Head of Marketing

General Information

  • Full Time / Part Time: Full Time

  • Remote Work: 100% remote, with 15-30% travel time

  • Salary 70K to 100K Euros depending on experience.

Job Overview

The Head of Marketing will play a pivotal role in driving the growth and success of our company. This position is designed for an experienced marketing professional with extensive knowledge and experience in the iGaming industry, possessing a deep understanding of client acquisition and retention strategies specific to the iGaming sector.

The Head of Marketing will be responsible for overseeing day-to-day marketing initiatives while also driving strategic planning to support long-term business growth in a highly competitive environment. This role combines strategic and operational responsibilities, requiring hands-on involvement in developing, implementing, and managing comprehensive marketing campaigns across multiple channels aimed at maximizing brand awareness, exposure, and profitability.

Duties & Responsibilities

  • Strategy Development: Lead the development and effective implementation of marketing strategies and plans to grow audiences and the uptake of products and services. Tailor campaigns to target key segments such as casino, sportsbook, poker, and other gaming verticals. Oversee and manage marketing roadmap activities and the related annual budget.

  • Campaign Management: Lead digital marketing campaigns across various channels, including paid media (PPC), SEO, social media, with a strong emphasis on product positioning.

  • Brand Management: Continuously develop and strengthen the company’s brand identity and image in consultation with senior management and partners, maintaining consistent messaging, tone, and aesthetics across all marketing activities and touchpoints.

  • Data-Driven Insights: Analyse marketing and campaign performance using industry-specific KPIs. Make data-driven adjustments to optimize future plans, activities, and campaigns. Conduct strategic marketing analysis to guide marketing efforts and initiatives.

  • Content Strategy: Develop and create engaging and creative content (blogs, videos, promotions) for internal and external campaigns.

  • Social Media and Community Management: Manage, oversee, and execute social media activities, initiatives, accounts, and online communities, fostering a positive and engaging environment.

  • Market Research: Stay updated with the latest trends in the iGaming industry, including emerging technologies, market demands, and competitor activity. Adapt marketing strategies to maintain a competitive edge.

  • Reporting and Analytics: Provide regular reports on all marketing activities, initiatives, and campaign effectiveness, insights, and opportunities for growth to senior management. Use data to recommend optimizations and innovations in marketing strategies.

  • Internal Collaboration & Communication: Ensure marketing goals are communicated across the organization and improve marketing outreach efforts.

Qualifications

  • Education/Certifications: Education or certifications in marketing, digital marketing (e.g., Google Analytics, HubSpot, SEO) or iGaming industry-specific certifications are advantageous.

  • Experience: 5+ years of solid marketing experience in a fast-paced work environment, with a minimum of 3 years in a managerial role within the iGaming industry.

  • Skills: Strong understanding of the iGaming ecosystem, experience managing multichannel marketing campaigns with measurable results, solid knowledge of marketing analytics and data interpretation (e.g., Google Analytics, BI tools, CRM software), strong communicational and content creation skills, experience leading teams, and project management skills.

Skills & Competencies

Hard Skills:

  • Proficiency in running multi-channel marketing campaigns (including PPC, SEO, social media)

  • Expertise in tracking KPIs specific to iGaming using tools like Google Analytics, BI tools, and CRM software

  • Experience with marketing automation platforms (e.g., HubSpot, Marketo)

  • Strong content creation and management skills

Soft Skills:

  • Creativity and innovation in marketing campaigns

  • Strong communication skills for collaboration and presentation

  • Analytical thinking and data-driven decision-making

  • Exceptional organizational and time-management skills

  • Adaptability to the fast-paced iGaming industry

  • Customer-centric mindset focused on creating personalized, engaging content and campaigns

Additional Qualifications

  • Strategic thinking and problem-solving abilities

  • Superior interpersonal and organizational skills with a team-player spirit

  • Adaptability to change and the dynamics of a start-up culture

  • Continuous learning and development mindset

  • Ability to handle criticism and alternative approaches

  • Ability to make quick but rational decisions under pressure

TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO CHRISTINE@GRS-RECRUIT.COM