Job Title:                    (Position Filled) Marketing Manager

Location:                   London

Salary:                  £35K - £45K

About the Role

  • A leading UK Casino operator is seeking a talented Marketing Manager to protect and positively develop the casino brand through the day-to-day management of the marketing strategy and activities of the group

  • Evaluating customer research, market conditions, trends and competitor data

  • Determining the demand for promotional activity, marketing campaigns and events

  • Identifying potential customers and translates into increased footfall/on-line registration and revenue

  • Developing and delivering strategies with the goal to maximise profits and share of the market

  • Leads integrated digital marketing campaigns from concept to execution

Marketing Focus

  • Develop marketing strategies/promotions/campaigns

  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems

  • Work with various departments within the business to develop engaging, impactful and personalized multi-channel campaigns which follow the brand’s direction whilst meeting commercial objectives

  • Support the management of the entire life cycle of marketing campaigns/promotions/events from strategic planning to tactical activities, including social media platforms

  • Produce marketing materials of visual impact and within brand guidelines and to place advertising by negotiating costs and communicating arrangements with advertisers and designer

  • Work with and liaise with Stakeholders to develop new ideas for increasing footfall and spend

  • Execution of marketing campaigns including writing campaigns; proof reading copies; and liaising with designers

  • Direct marketing

  • To liaise with suppliers including printers, photographers, designers etc.

  • To assist in the presentation and handling of internal promotional campaigns

  • Managing the production of in-house collateral

  • To perform market research to assess the viability of new strategies, promotions and events as well as to measure the success of recent campaigns/events

  • Collaborate with influencers, brand ambassadors, shareholders and other team members to boost promotional success and acquire more sales

  • Design, build and increase our social media presence

  • New business generation focus

  • Devise strategies to drive online traffic to the company website

  • Raise brand awareness

Financial

  • Budget management – deliver marketing activity with agreed budget

  • Measuring key metrics, planning marketing budgets and tracking marketing ROI

  • Identify trends and insights and optimise spend and performance

Compliance

  • Minimise risk to business and self by ensuring marketing collateral and events are carried out in accordance with legislative regulations

  • Daily demonstrates legislative compliance, adherence to and knowledge of:

    • Operating License conditions

    • Responsible Gaming

    • Anti-Money Laundering

    • Anti-Money Lending

    • GDPR

Entry Requirements

  • Minimum 5 years marketing executive or 3 years marketing management experience ideally in a fast paced; high volume environment

  • Qualified member of the CIM or equivalent

And/Or

  • Degree or equivalent in a Marketing, Communications or Public Relations discipline

  • Familiarity with CRM, SEM practices and tools

  • Proven ability to manage projects within budget

  • Experience in a gaming related field is beneficial

  • Extensive understanding of marketing best practices

  • IT Literate

Benefits

  • 28 days annual leave (inc of bank holidays)

  • Employee Assistance Programme

  • 8% immediate contributory Pension (3% employee 5% employer)

  • Employee discounts

  • Cycle to work scheme

  • Season Ticket Loan

  • A Reward and Recognition Scheme

  • An annual appraisal

 

TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO STEVEN@GRS-RECRUIT.COM