Job Title: (Position Filled) Marketing Manager
Location: Northeast England
Salary: £35K - £45K
About the Role
A leading UK Casino operator is seeking a talented Marketing Manager to protect and positively develop the casino brand through the day-to-day management of the marketing strategy and activities of the group.
Evaluating customer research, market conditions, trends and competitor data.
Determining the demand for promotional activity, marketing campaigns and events.
Identifying potential customers and translates into increased footfall/on-line registration and revenue.
Developing and delivering strategies with the goal to maximise profits and share of the market.
Leads integrated digital marketing campaigns from concept to execution.
Marketing Focus
Develop marketing strategies/promotions/campaigns.
Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Work with various departments within the business to develop engaging, impactful and personalized multi-channel campaigns which follow the brand’s direction whilst meeting commercial objectives.
Support the management of the entire life cycle of marketing campaigns/promotions/events from strategic planning to tactical activities, including social media platforms.
Produce marketing materials of visual impact and within brand guidelines and to place advertising by negotiating costs and communicating arrangements with advertisers and designer.
Work with and liaise with Stakeholders to develop new ideas for increasing footfall and spend.
Execution of marketing campaigns including writing campaigns; proof reading copies; and liaising with designers.
Direct marketing.
To liaise with suppliers including printers, photographers, designers etc.
To assist in the presentation and handling of internal promotional campaigns.
Managing the production of in-house collateral.
To perform market research to assess the viability of new strategies, promotions and events as well as to measure the success of recent campaigns/events.
Collaborate with influencers, brand ambassadors, shareholders and other team members to boost promotional success and acquire more sales.
Design, build and increase our social media presence.
New business generation focus.
Devise strategies to drive online traffic to the company website.
Raise brand awareness.
Financial
Budget management – deliver marketing activity with agreed budget.
Measuring key metrics, planning marketing budgets and tracking marketing ROI.
Identify trends and insights and optimise spend and performance.
Compliance
Minimise risk to business and self by ensuring marketing collateral and events are carried out in accordance with legislative regulations.
Daily demonstrates legislative compliance, adherence to and knowledge of:
Operating License conditions
Responsible Gaming
Anti-Money Laundering
Anti-Money Lending
GDPR
Entry Requirements
Minimum 5 years marketing executive or 3 years marketing management experience ideally in a fast paced; high volume environment.
Qualified member of the CIM or equivalent.
And/Or
Degree or equivalent in a Marketing, Communications or Public Relations discipline.
Familiarity with CRM, SEM practices and tools.
Proven ability to manage projects within budget.
Experience in a gaming related field is beneficial.
Extensive understanding of marketing best practices.
IT Literate.
Benefits
28 days annual leave (inc of bank holidays).
Employee Assistance Programme.
8% immediate contributory Pension (3% employee 5% employer).
Employee discounts.
Cycle to work scheme.
Season Ticket Loan.
A Reward and Recognition Scheme.
An annual appraisal.
TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO STEVEN@GRS-RECRUIT.COM