JOB TITLE: Nordic CRM Manager
LOCATION: Malta or Denmark or Sweden
SALARY: €70K annually + benefits depending on experience
Are you ready to take your career to the next level while driving growth in the dynamic Nordic market? Our Client an international sports betting and gaming brand, is seeking a highly skilled and experienced CRM Manager to lead our Nordic CRM program.
About the Role:
As the CRM Manager, you will be at the forefront of developing and implementing strategic CRM initiatives that exceed our company objectives. Your primary focus will be on creating engaging campaigns and promotions for our Casino and Sportsbook offerings. Your expertise will ensure that we deliver tailored experiences that foster customer satisfaction, retention, and revenue growth.
Key Responsibilities:
Develop and execute a comprehensive CRM strategy that resonates with our brand values and engages customers at every interaction.
Optimize customer lifecycle activities through data-driven analysis to enhance our offerings and user journeys.
Collaborate seamlessly with our Nordic and Product Teams to ensure timely execution of initiatives, supported by detailed planning and productivity monitoring.
Partner with the Product Marketing team to align campaigns with customer expectations while prioritizing impactful promotional offers.
Continuously evaluate marketing campaigns, utilizing insights from past initiatives to refine strategies specific to the Nordic market.
Design and deliver localized, personalized campaigns via email, SMS, push notifications, and social media, ensuring compliance with regulations and industry standards.
Establish and track key performance indicators (KPIs) to measure success, adapting strategies based on analytical feedback.
Oversee the complete CRM workflow, coordinating with stakeholders across departments to ensure successful campaign execution.
Collaborate with the sports trading team to drive innovation in promotional strategies and enhance our product propositions.
Our Expectations:
The ideal candidate will possess outstanding commercial awareness and exceptional analytical skills, enabling you to leverage data and customer insights to propel results. A deep understanding of the Nordic gambling landscape, along with at least two years of CRM and promotions experience within this market, will be key to your success.
If you are passionate about driving growth through innovative CRM strategies and want to be part of a forward-thinking team, we would love to hear from you! Join us in shaping the future of sports betting and gaming in the Nordics.
Apply now and embark on an exciting career journey.
TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO CHRISTINE@GRS-RECRUIT.COM