Job Title: Sales & Marketing Director

Salary: 150,000 Euro

THE ROLE

  • Director, Resort Sales & Marketing is responsible for all non-gaming sales at the resort, developing marketing strategies and sales plans to ensure our hotel rooms, entertainment attractions, as well as EXPO and MICE space are fully optimized.

  • Managing our direct and third-party channels to achieve aggressive revenue targets while developing relationships with regional OTAs, travel agents, meeting planners and tourism entities. Liaising with all relevant departments of the company ensuring the Sales Strategy is implemented while ensuring a high-level approach to all partners and clients.

  • Director, Resort Sales & Marketing is also responsible for overseeing all communication efforts of the property such as advertising, communication, to content, imagery, signage and all seasonal or daily activities of the resort, as well as the management of company’s digital platforms.

  • The position keeps the brand’s lifestyle and luxury standard on all materials developed, producing content that will keep the resort and our facilities at full capacity.

  • Breaking through a crowded tourism market to attract new guests and then building loyalty, she or he will manage a resort marketing budget to achieve our business KPIs and targeted return on investment.

PRIMARY RESPONSIBILITIES:

Destination Marketing

  • Perform market segmentation, targeting and positioning for each product.

  • Execute integrated online/offline, search engine marketing, tradeshows and other campaigns to increase awareness, to generate demand and sales leads.

  • Develop special promotional programs to stimulate trials and generate revenue.

Market Planning

  • Develop a comprehensive and aligned strategic marketing plan.

  • Develop a strategic decision-making, prioritization process.

  • Maintain knowledge of marketing trends, developments and best practices.

  • Evaluate new media technologies such as blogs, RSS, video, webcasts etc.

  • Develop and recommend pricing strategy which will result in the greatest share of the market over the long run.

  • Evaluates the impact of the branding strategy and market reactions to advertising programs, product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.

  • Conduct sales and marketing surveys on current and new product concepts, contribute to the marketing research to determine competitiveness, identify insights, and propose actions and assists on developing performance metrics and reports, identify new opportunities and improvements as required.

  • Communicate with local & overseas business partners on ongoing campaigns.

  • Work closely with different business units within the company, leading the team while serving internal ‘clients’ such as F&B, Sales, Casino, Entertainment & Attractions.

  • Lead the communicated and agreed business goal and creates the communication strategy.

  • Lead the market development activity and oversees implementation of marketing initiatives directed towards achieving the goals.

  • Comply with budgetary guidelines, processing documents and maintaining assigned budget categories.

  • Build marketing plans and budgets for the smooth operation of marketing campaigns.

  • Ensure that the website, promotional material, marketing campaign strategy are updated on a regular basis.

  • Identify gaps and proposes strategic plans on the effectiveness of marketing campaigns.

Sales

  • Develop and recommend pricing strategy which will result in the greatest share of the market over the long run.

  • Develop and execute marketing plans and programs, both short and long range, to ensure the profited growth and expansion of company products and/or services.

  • Plan, organize, and assign work and communicate team goals.

  • Implementing sales strategies to achieve revenue goals and maximize profits for Melco Resorts & Entertainment.

  • Represent the company in designated trade, service and community associations and clubs.

People Management

  • Work closely with the sales and marketing team to support their efforts.

  • Develop a strategic decision-making, prioritization process.

  • Manage and motivate team of highly skilled sales & marketing professionals.

  • Lead and motivate the team in the development of sales and brand awareness throughout our targeted markets.

  • Coach and motivate the team in the development of new accounts, maintaining accounts.

  • Train the team in the performance of their duties as to specific position responsibilities, performance techniques, reporting procedures, implementing the brand communication and etc.

QUALIFICATIONS:

Experience

  • Over 10 years of international experience, leading the Sales and Marketing functions in a digital world and experience in building loyalty online in a competitive environment.

  • Experience in selling large scale MICE events.

  • Experience in destination marketing, establishing sales distribution channels in Europe and Middle East.

  • Experience in developing quality luxury/ lifestyle content with a tourism or hospitality background.

 Education

  • Tertiary qualification in Management, Marketing, Business Administration, or any relevant field.

Skills / Competencies

  • Energetic leader and creative thinker focusing on performance and fun.

  • Experienced and high-level abilities to analyse the relevant market and build sales action plan.

  • Proven track record of success driving sales within the Hospitality Industry.

  • Excellent direct sales skills, able to influence and negotiate.

  • Embracing change and adaptive.

  • Flexibility to travel throughout the targeted markets on a regular basis will be essential.

  • Strong management skill.

  • Excellent presentation skills.

  • Analytical and strategical mind set.

  • Achieves agreed objectives and accepts accountability for results.

  • Displays a high commitment to delivering results.

  • Leads others to achieve business objectives.

  • Communicates effectively.

  • Displays the highest level of integrity.

  • Ability to maintain discretion.

  • Self-motivated.

  • Approachable.

TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO STEVEN@GRS-RECRUIT.COM