Job Title: (Position Filled) Senior Casino Marketing Manager
Location: Europe
Salary: €65K - €70K + benefits
Position Summary
The Senior Manager, Casino Marketing is responsible for the management and development of the Casino Marketing Strategy, Action Plans and Budgets as well as oversees their implementation to achieve all Casino Marketing and Operational objectives.
The Senior Manager, Casino Marketing is responsible for the overall management of Casino Marketing, ensuring casino marketing programs, promotions, campaigns, and events are aligned to company objectives and regulatory requirements.
Primary Responsibilities
Manages and develops the Casino Marketing Strategy, Action Plans, and Budgets based on the directions.
Works closely with the Casino Marketing, Loyalty Services, Business Development, and Market Development teams to oversee the implementation of the Casino Marketing Strategy and Action Plans, while ensuring that they are executed and delivered within time, scope, and budgets.
Ongoing monitoring, controlling, and evaluation of the Casino Marketing Strategy and Action Plans, to ensure that they are aligned to Business objectives, market trends, and regulatory requirements.
Ongoing liaison with the Database Administration and Analytics teams to analyse the performance of casino marketing initiatives, promotions, campaigns, and plan accordingly.
Manages and oversees the Manager, Marketing Compliance to ensure that all promotions, campaigns, and events are aligned to Marketing Directives, GDPR, and regulatory requirements, and that all proposals to have received the respective approvals.
Leads, manages, and oversees the Manager, Casino Promotions and Campaigns and the Manager, Casino Marketing to ensure that all casino marketing programs, promotions, campaigns, and events are aligned to the Casino Marketing Strategy and BU objectives.
Leads, manages, and oversees the Manager, Market Development to ensure that strategic partnerships and Casino Marketing Programs are aligned to meet BU objectives.
Manages and oversees the Assistant Manager, Content & Communication Channel Optimization to ensure that channels and budgets are maximized to meet BU objectives.
Ongoing liaison with the Business Processes BU to develop SOPs and Workflows, which will continuously improve the Casino Marketing BU efficiency, organization, and productivity in delivering tasks and projects within scope, time, and budgets.
Leads and manages the BU OMNI channel marketing approach across all value delivery points; coordinates with the respective Business Units to achieve marketing and business objectives.
Leads market research initiatives to determine competitiveness, identify insights, and propose actions; identifies new opportunities and proposes improvements as required.
Develops and sets KPIs for BU team members (direct reports) and contributes to the development of Job Descriptions for the Casino Marketing BU.
Participates in the interview process for new Casino Marketing employees.
Conducts probation period and yearly evaluations on existing team members performance.
Identifies and meets with potential marketing related business partners as and when required to meet BU objectives.
Participates in meetings with Managers, Senior Managers and Directors from other BUs (Business Development, Loyalty Services, IT, Finance, Gaming Operations, Supply Chain, Surveillance, AML Compliance, Responsible Gaming, Legal and Regulatory Compliance, etc.) for the purpose of project coordination, planning and strategizing as and when required.
Liaises with the Resort Marketing and Branding Business Unit as and when required to achieve marketing and business objectives.
Works closely with Loyalty Service Teams, VIP Teams, and Customer Service teams to ensure that the Casino Marketing value propositions meet patron requirements.
Leads meetings and oversees the smooth running of casino marketing promotions across all online digital assets, and within the Mobile App, VIKs, TVs and other related signage across the Casino floor.
Participates in Mobile App product development monthly reviews and suggest solutions and enhancements improving the customer experience.
Complies with budgetary guidelines, regulatory requirements, processing documents, and maintaining assigned budget categories.
Leads weekly Casino Marketing action plan meetings with team members.
Qualifications
Experience:
7 years’ experience as a Marketing Manager either in a casino operation, e-commerce environment, or high-volume retail industry - or any other relevant field
4 years’ experience on budget and cost management
4 years’ experience in service rendering
4 years’ experience with marketing metrics and analytics
4 years’ experience with the designing, implementation, monitoring, and controlling of omni-channel
Marketing campaigns and promotions
4 years’ experience in leading and motivating teams
Education:
Bachelor’s Degree in Marketing Management, Business Administration, or a related field
Master’s degree in a Marketing or Business-related field
Professional Certifications in Digital Marketing or Marketing Analytics a plus
Skills / Competencies
Excellent leadership and negotiation skills
Able to influence and engage the audience
Excellent presentation skills
Skilled analyst
Excellent command of English language
Proficient user of analysis and reporting tools
Previous experience with Casino software is an advantage
Additional Benefits Include but are not limited to…
Up to 20% discretionary bonus on an annual basis
6000 EUR Gross per annum as cash allowance for accommodation
Full medical coverage for colleague and dependents
Provident (pension) fund and life insurance
Flight ticket for colleague and dependents
Transportation from the airport
30 days free accommodation into company’s corporate apartments until colleague’s settlement
35 days holiday a year
TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO christine@grs-recruit.com