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Casino Content Manager

(Position Filled) Casino Content Executive, online casino - London, and from home - Competitive Salary

Job Title: (Position Filled) Casino Content Executive, online casino

Salary: Competitive Salary

Location: London, and from home

The Role

  • Work will focus on the online arm of a prestigious land-based London casino.

  • The Casino Content Executive will have a comprehensive knowledge of games suppliers, new game releases and positioning, and ensuring the product is socially responsible and appropriate for each target market.

  • Basic working hours: 40 hours per week – flexibility required. Working from the office and home.

Key Responsibilities

  • Being accountable for game releases, roadmap management and positioning.

  • Working closely with 3rd Party Suppliers to secure exclusive content.

  • Closely supervising competitors and market trends and ensuring product and offering is driven by the market.

  • Ensuring that game types and other products are compliant with the LCCP and BGC Codes.

  • Monitoring regulatory changes for your market(s) and ensuring that all game content is updated appropriately.

  • Reporting changes to the Regulatory Compliance and Risk Committee and seeking approval for changes to content and customer messaging.

  • Reporting and following up on any issues you find on the site(s).

  • Working hand in hand with the operation team to ensure relevant game releases are capitalised on.

  • Support the delivery of the marketing and campaign plans by developing compelling content that considers audience awareness and consistent messaging.

  • Work closely with the product manager, SEO/PPC specialist, and operation team to create best in class content for both digital and print on web/APP.

  • Maintain and develop the company’s ‘tone of voice’ to maintain brand values.

  • Concurrently Social Media Executive.

  • In addition to the duties and responsibilities listed, the job holder is required to perform such other duties as may be assigned by management from time to time.

Personal Characteristics & Experience

  • Educated to degree level with a relevant degree in English language/literature, Marketing, or related.

  • Proven (minimum 2 years) experience working in an online Casino operation in a similar position.

  • Excellent attention to detail and highly creative content writer.

  • Self-starter with a passion for casinos, talented ideas generator on social media.

  • Excellent knowledge of Casino Games and Suppliers (Playtech and Evolution).

  • Detail-orientated leader who can encourage a team to deliver great results.

  • Strong understanding of online casinos.

  • Analytical mind who can share key insights to ensure success in many competitive markets.

Additional

  • Working on social media is a fast-paced environment and requires strong mental agility and concentration.

  • Swift action is required to report any issues found on sites.

  • Acts as the focal point for any regulatory changes for our market(s).

  • This role has a significant business impact given that best in class content is created for the company’s web/APP whilst maintaining the company’s brand values.

  • Being a highly creative content writer, the Job holder has excellent written communications skills and is also able to share key insights to ensure success in many competitive markets and to maintain the company’s brand.

  • Working closely with 3rd party suppliers to secure exclusive content - requires negotiation and persuasion skills.

  • The Job holder is responsible for the Company’s web/APP and to generate ideas on social media.

  • This role is focused on the delivery of marketing & campaign plans to customers through consistent messaging.

TO DISCOVER MORE CONTACT STEVEN JACKSON ON STEVEN@GRS-RECRUIT.COM

(Position Filled) Casino Content Manager, online casino - London, and from home - Competitive Salary

JOB TITLE: (Position Filled) Casino Content Manager, ONLINE CASINO

SALARY: Competitive PACKAGE

LOCATION: London, and from home

The Role

  • Working for the online arm of a prestigious land-based London casino, the Casino Content Manager will have a comprehensive knowledge of games suppliers and new game releases and positioning, ensuring products are appropriate for each target market.

  • Basic working hours: 40 hours per week – flexibility required. Working from the office and home.

Key Responsibilities

  • CRM execution: executives in a multi-channel and multi-vertical environment across multiple markets, handling both our automated player lifecycle program and all ad-hoc communications on a local level.

  • CRM strategy: working with the Operations Manager and other key stakeholders developing multichannel contact strategies, lifecycle marketing plans, and tactical plans guiding campaign execution, including messaging frameworks, segmentation and targeting, socially responsible behavioural triggers, test planning and learning agendas to drive business growth.

  • Marketing insights: In partnership with marketing manager and other specialists define, analyse, and interpret the performance of marketing programs to identify key opportunities for improvement; use internal data, research, industry insights, and a variety of quantitative tools to become intimate with and advocate for our players.

  • In addition to the duties and responsibilities listed, the job holder is required to perform such other duties as may be assigned by management from time to time.

Personal Characteristics & Experience

  • Extensive experience in a CRM role, preferably with online/gaming gambling, VIP management.

  • Demonstrable experience in leading in a multi vertical and multi-channel environment.

  • Experience in online Casino working with segmentation analysis and modelling of high value players Understanding of enterprise email or marketing strategy, measurement, vendor ecosystems, industry trends and tactical approaches to driving customer acquisition and retention.

  • Basic coding and editing and HTML email templates preferred.

  • High intellectual curiosity, drive and mature, proactive & positive ‘can do’ attitude.

  • Previous experience in bonus configuration.

  • Previous experience using Adobe Campaign and Playtech IMS.

  • Experience of enterprise level CRM platforms.

  • Knowledge of A/B test planning and analysis.

  • Knowledge of customer segmentation and modelling approaches.

  • Will work under pressure with tight deadlines.

  • Ability to manage multiple high-priority projects in a fast-paced setting.

  • The job holder will make decisions around which customer groups /segments are to be targeted for specific campaigns, the content that should be included within campaigns, analysis of activity and commercial interpretation of results and needed follow up actions. They should also have ultimate decision making and sign off that all pre-send procedures and checks have been completed before releasing campaigns to customers via e-mail or SMS.

  • Maximise positive imapact on business through creation & deployment of profitable assets/services, the enhancement of customer experiences/attractiveness, the maximization of customer gaming spends and new customer sources, the reduction of costs, the elimination of waste and the measurable improvement of business processes and techniques.

  • Excellent verbal and written communication negotiation skills required.

  • Is an advocate for our players quality experiences.

  • Working in partnership with key stakeholders, including marketing and New Business Director.

TO DISCOVER MORE CONTACT STEVEN JACKSON ON STEVEN@GRS-RECRUIT.COM