Head of Marketing UK - Remote & London based - £80K–£100K + Bonus + Benefits

JOB TITLE: Head of Marketing UK

LOCATION: Remote initially and then London baseD

Salary: £80K–£100K + Bonus + Benefits

Company is an award-winning sports betting and gaming operator with over 20 years of industry experience, As they embark on an ambitious journey to establish a presence in the UK market, the company is seeking a dynamic Head of Marketing to lead the Marketing, Promotions, and Brand Strategies.

About the Role

Reporting to the Regional Director, the Head of Marketing will be responsible for developing and executing a comprehensive growth strategy for the UK market across all channels. We invite applications from seasoned marketing leaders as well as those ready to elevate their careers to the next level.

Key Responsibilities:

• Develop and implement a robust marketing strategy encompassing ATL (TV, Radio, Print, OOH), key digital marketing channels (PPC, SEO, Display/Programmatic, Social Media), Sponsorships, and CRM.

• Manage monthly and annual budgeting, set clear KPIs, and achieve growth targets with a focus on profitability and ROI.

• Create and optimize retention and acquisition promotions across sportsbook, horseracing, and casino, ensuring effective bonus management and ROI.

• Monitor key performance indicators (KPIs) to assess marketing effectiveness, optimize campaigns, and report results to the executive team.

• Collaborate with and oversee external agencies for media planning, buying, SEO, and programmatic/display.

• Cultivate existing partnerships and identify new opportunities for growth.

• Liaise with central teams, including Marketing, Product, Operations, and Data & BI, to enhance customer experience.

• Ensure all marketing activities comply with UK gambling legislation and adhere to socially responsible practices.

• Conduct market research to gather customer insights, identify trends, and inform marketing strategies.

• Structure, recruit, and lead a high-performing marketing team, fostering engagement and support to achieve company and personal objectives.

Requirements:

• Minimum of 5 years of experience in senior marketing roles within the gambling industry.

• Proven online gambling experience specifically in the UK market.

• Demonstrated success in managing multimillion-pound marketing budgets and growing a B2C online gambling business.

• Expertise in customer acquisition, retention, and brand program development.

• Strong analytical skills, utilizing both quantitative and qualitative data to drive decision-making.

• Ability to maintain a comprehensive marketing perspective while managing campaigns hands-on.

• Adaptability to fast-paced, start-up environments.

• Excellent interpersonal and communication skills, with a passion for building trust and collaboration.

• Fluent in English; knowledge of additional languages is a plus.

Join the Team

We are looking for top-tier managers with a passion for building a world-leading brand and delivering exceptional customer experiences. If you possess the leadership qualities, enthusiasm, and collaborative spirit we seek, we invite you to embark on this exciting journey.

TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO CHRISTINE@GRS-RECRUIT.COM

(Position Filled) Omnichannel Marketing Manager - UK, Hybrid Working - £45K-£50K

Job Title:                    (Position Filled) Omnichannel Marketing Manager

Salary:                        £45K - £50K

Location:                   UK - Hybrid Working

The Role:      

• It is an exciting time to join our UK team as the business embarks on an online and offline expansion programme.

• Do you have experience working in marketing for the online and offline gambling sector?

• Would you like to harness these skills and use them to fuel a creative and rewarding career in devising and supporting the digital growth strategy for a top gambling company?

• Are you passionate about all things digital?

• If the answer to these questions is yes then this role is perfect for you!

• The successful candidate will form part of our UK marketing team and will be tasked with the following:

Responsibilities:

• Planning marketing activities with various stakeholders to create the marketing plan

• Planning, preparation and implementation of marketing campaigns across online and offline channels to meet deadlines and to a high standard

• Develop and execute joint online and offline marketing campaigns for customer acquisition and retention

• Monitoring, analysis and evaluation of marketing campaigns

• Working with agencies to support the marketing plan

• Managing multiple digital projects

• Completing market research

• Support the expansion of online gambling in multiple countries

• Ensure compliance with local gambling advertising and rules

• Increase brand awareness

• Work with multiple stakeholders based primarily in multiple European locations.

The ideal candidate will:

• Have at least 3 years’ experience devising and implementing online marketing campaigns in the gambling sector

• Be able to demonstrate experience running successful marketing (Online & Offline) campaigns

• Strong project, technical and people management skills

• Have worked in, or have a general understanding of, land-based gambling venues

• Be creative, flexible and energetic

• Have excellent communication skills

• Proficient in MS Office computer packages

• Be able to travel and stay away internationally for short periods of time.

What you will get:

• Experience in running campaigns for multiple brands for an expanding international company

• Hybrid working

• £45,000 - £50,000

• Annual Bonus scheme

• 33 days of holiday (including bank holidays)

• Pension Scheme.

TO FIND OUT MORE OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO STEVEN@GRS-RECRUIT.COM

(Position Filled) Marketing Executive - Gaming

Job title:                    (Position Filled) Marketing Executive - Gaming

Salary:                        £30K - £35K

Location:                    London

The Company

A leading UK Casino operator is seeking a talented Marketing Executive to analyse the performance of their games and use this analysis to improve the performance of the games and the Casino.

The Role

• Be responsible for driving increased gaming revenue through the development of key promotional and marketing initiatives.
• Constantly monitor and evaluate gaming performance and implement initiatives to address any declines across both electronic and table games.
• Work with the Head of Marketing to develop annual and monthly marketing plans, incorporating initiatives to ensure that the casino is top of mind for all gaming segments and maximise opportunities to visit.
• Be proactive in the development and management of key customer groups to drive additional gaming revenue.
• Develop marketing initiatives to drive specific day part and weekday visitation to maximise revenue opportunities.
• Devise and implement promotional activity, preparing internal briefings and creative briefs including copywriting, developing terms and conditions, adhering to compliance guidelines and obtaining necessary sign off.
• Introduce innovative ways to drive gaming spend in the casino and convert F&B customers into gaming trial.
• Drive innovation in the gaming offering to provide market differentiation and create standout in a competitive market.
• Work with the Poker Room to drive marketing initiatives to increase poker participation and cross marketing.
• Work with the Loyalty Director and develop programmes and initiatives to drive frequency and increased spend on gaming across all groups.
• Ensure the loyalty programme is optimised to support and drive the business, (sign ups are maximised, visit conversions increase and tracked play KPIs achieved).
• Work with the VIP team to assist in the development of VIP and potential VIPs and encourage higher levels of visitation and loyalty.
• Create relevant and engaging content (including video) for distribution via all digital channels
• Monitor and evaluate competitor performance and ensure that the marketing programmes are optimised accordingly.
• Ensure that comprehensive and relevant briefings are carried out to cover all marketing activity within the casino to ensure customer facing staff are fully informed and engaged.
• Prepare monthly reports and performance analysis demonstrating ROI for all marketing activity.
• Plan budgets and manage and monitor spend on a weekly basis.

Knowledge and experience

• Educated to degree level or equivalent industry qualification.
• Minimum 3 years’ experience in a commercially focused marketing role
• Strong analytical skills
• Results driven
• Strong database/IT skills
• Experience of the gaming industry

Skills and competencies

• Ability to multi task and meet deadlines in a fast paced environment
• Passionate about customer service
• Keen eye for detail
• Comfortable in a non-corporate environment
• Upbeat and positive attitude
• Strong interpersonal and communication skills

To Apply please send your CV to steven@grs-recruit.com