Job Title: (Position Filled) Marketing Manager
Location: London
Salary: £40K - £60K
The Role
The Marketing Manager manages the day to day marketing activities of the casino and the long-term marketing strategy for the Group and provides a support service to the operators both on-line and within the casino site.
The Marketing Manager supports the Head of Marketing by being responsible for, but not limited to:
Developing and maintaining marketing strategies to meet agreed Company objectives
Manage the joint venture partnership for on-line activity
Evaluate Customer research, market conditions and competitor data
Determine the demand for promotional activity; marketing campaigns and events for the both the Land Based and Online Casino.
Identifying potential customers and translate into increased footfall/on-line registration and revenue
Develop strategies with the goal to maximise profits and share of the market
Monitor trends that indicate the need for innovative and nimble marketing support
Protecting the company’s brand
Key Accountabilities
1. Marketing Focus – On-Line
Ensures that the Marketing department is compliant with business expectation.
Development and nurturing of the management of the joint venture partnership
Weekly presence at joint ventures premises
Driving fixed term deposits.
Generating and driving the awareness of the company
Establishing a positive, proactive, consistent and approachable presence with the on-line Business;
Deliver a supportive work ethic that demonstrates the department philosophies of being a support function.
2. Marketing Focus - Site
Ensures that the Marketing department is compliant with business expectation.
Develop marketing strategies/promotions/campaigns whilst balancing overall Company objectives and servicing customer satisfaction
Work with various departments within the business to develop engaging, impactful and personalised multi-channel campaigns which follow the brand’s direction whilst meeting commercial objectives
Support the Head of Marketing in the management of the entire life cycle of marketing campaigns/promotions/events from strategic planning to tactical activities, including social media platforms
Produce marketing materials of visual impact and within brand guidelines and to place advertising (at direction of Head of Marketing) by negotiating costs and communicating arrangements with advertisers and designer
Work with and liaise with all Heads of Department to develop new ideas for increasing footfall and spend
Execution of marketing campaigns including writing campaigns; proof reading copies; and liaising with designers
Direct marketing
Liaising and networking with a range of internal stakeholders
To liaise with suppliers including printers, photographers, designers etc
To assist in the presentation and handling of internal promotional campaigns
Managing the production of in-house collateral
To perform market research to assess the viability of new strategies, promotions and events as well as to measure the success of recent campaigns/events.
3. Financial Focus
Ensures that the Marketing department is compliant with business financial expectation.
Budget management – support the Head of Marketing in delivering marketing activity with agreed budget
Support the creation of marketing plans geared towards increasing footfall/on-line registration and spend in line with the company strategy and targets within budget
Maximising the opportunity for brand awareness and to generate profitability.
4. Teamwork
Delivers a professional and ethical working culture applied appropriately across a diverse workforce and customer base.
Demonstrates the ability to work as part of a team
Ability to interact and cooperate with all Company employees
Build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to the customer base; collaborate with others, solve problems creatively and demonstrate high integrity
Maintains professional internal and external relationships that meet with core values
Has the ability to reactively and proactively react to marketing demands
Shows acute understanding of expected professional behaviours and personal presentation
Contributes to a positive employee satisfaction environment
Has a concise, positive and transparent communication style
Shows ability and the integrity to work without direct supervision
Demonstrates understanding of the provision of support services to operations
To participate in the identification of personal training and development needs and to make full use of all training and development opportunities.
5. Compliance
Minimise risk to business and self by ensuring marketing collateral and events are carried out in accordance with legislative regulations.
Daily demonstrates legislative compliance, adherence to and knowledge of:
Operating License conditions
Responsible Gaming
Anti-Money Laundering
Anti-Money Lending
Data Protection.
Focused on minimising unnecessary risk to the business.
Skills and Knowledge
Desirable
Holds a diploma qualification or degree in a Communications; Public Relations or Marketing discipline.
OR
Minimum 3-year experience in a high volume, fast paced entertainment/hospitality service driven operation in a marketing, corporate communications or event/promotions based role.
Knowledge: Essential
Extensive experience of developing, maintaining and delivering on marketing strategies.
A proven ability to oversee all marketing, advertising and promotional activities.
Computer literate.
Acute understanding of the service industry and service culture.
Knowledge: Desirable
Experience in a gaming related field.
Strong understanding of customer and market dynamics
To discover more contact Steven Jackson on steven@grs-recruit.com