Job Title: (Position Filled) Casino Marketing Manager
Location: Europe
Salary: €55K - €65K + benefits
Position Summary
The Casino Marketing Manager will primarily focus on optimising the overall content and communication channels of the casino.
They will assist the Marketing team in all elements of casino promotions, events, campaigns, etc with the aim of positively impacting the casino promotional offering and loyalty program.
Primary Responsibilities
Participates in weekly Casino Marketing meetings
Liaises with Casino Marketing Promotion team for proper utilization of Casino communication channels
Develops workflows and KPIs to ensure proper processes are in place
Ensures internal communication is aligned with Marketing promotions and objectives
Liaises and coordinates with Brand & Communication Marketing as well as Digital Marketing to optimize the communication of casino promotions
Works closely with the Database Marketing Planning & Analytics team to analyse the customer database and the performance of marketing initiatives, promotions, and campaigns (including Loyalty program segmentation and effectiveness)
Contribute to marketing research to determine and improve competitiveness, insights and actions
Assist in developing performance metrics and reports, identify new opportunities and improvements
Develop in conjunction with the marketing team unique propositions, and assists in the creation of targeted campaigns toward key Casino customer segments
Assists Senior Marketing Manager and wider team to develop the Marketing Calendar
Assist in developing an omni-channel approach across all delivery points and coordinate with all the respective departments
Assist in developing and then implementing mobile app marketing campaigns and promotions targeting new and existing customer to increase engagement and customer experience
Complies with budgetary guidelines, processing documents and maintaining assigned budget categories
Qualifications
Experience
5+ years of relevant experience as a Marketing Manager preferably within a casino operation, or in a high-volume retail industry
Experience with the creation, implementation and management of online and offline marketing campaigns
Knowledgeable of cost management, analysis, and marketing activity based on the target audience
Education
Degree holder in one of the following fields, Marketing, Business Administration or equivalent
Skills / Competencies
Excellent English language skills
Able to influence and engage the target audience
Excellent presentation skills
Skilled analyst
Additional Benefits Include but are not limited to…
Discretionary annual bonus
Accommodation allowance
Full medical coverage for the Casino Marketing Manager and dependents
Pension fund and life insurance
Air ticket for colleague and dependents
30 days free accommodation upon arrival to assist with settlement
35 days holiday a year