The Role

The CRM Manager is responsible for creating, implementing and optimizing the CRM marketing strategy for the UK market, and standalone casino products, focusing on reactivation and retention of the customer base to drive lifetime value from the customer and deliver business growth.

Basic Requirements:

Significant (5+ years) experience in a CRM strategy role, preferably with an online gaming/gambling, VIP management.
Experienced (+2 years) in leading in a multi vertical and multi-channel environment.
Experience in online Casino working with segmentation and modelling of high-value players will be considered an asset.
Understanding of enterprise email or mobile marketing strategy, measurement, vendor ecosystems, industry trends and tactical approaches to driving customer acquisition and retention.
Can work under pressure with tight deadlines.
Basic coding and editing HTML email templates (preferred but not essential).
An analytical and data-led approach.
Ability to manage multiple high-priority projects in a fast-paced setting.
High intellectual curiosity, drive, and Mature, proactive & positive 'can do' attitude.
Previous experience in bonus configuration will be considered.
Previous experience using Adobe Campaign and Playtech IMS will also be considered a strong asset.

Essential Knowledge:

(Position Filled) CRM Manager - London - £50K-£55K