Job Title: (Position Filled) Chief Marketing Officer (CMO)

Salary: c.£100K

Role Summary

  • We are seeking a European based experienced Chief Marketing Officer to work alongside our COO and CFO overseeing all marketing operations of a small but ambitious group to develop its marketing strategy and vision.

  • You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards great success.

  • An excellent CMO is passionate for their profession and have great knowledge for all things marketing.

  • They can balance a practical mind set with a creative business acumen and lead people through complex marketing operations.

  • The goal is to ensure the company’s marketing efforts are successful in helping it outperform competition with its core lottery products and verticals.

Responsibilities

  • Partner with other members of the executive team to execute the current corporate strategic plan and develop future plans.

  • Listen to the trends of the market and direct the market research efforts of the company.

  • Liaise with other departments to guide a unified approach to customer service, distribution that meets market demands.

  • Define marketing strategies to support the company’s overall strategies and objectives.

  • Develop a feasible marketing plan for the department and oversee its day-to-day implementation.

  • Plan and organize marketing functions and operations (product development, branding, communications etc.) and ensure they project the company’s unique position.

  • Design and coordinate promotional campaigns, PR and other marketing efforts across channels.

  • Where necessary build a highly efficient team of marketing professionals.

  • Create a solid network of strategic partnerships.

Required Skills and Qualifications

  • Solid understanding of market research and data analysis methods.

  • Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels.

  • Proven experience developing and executing business strategy.

  • Ability to craft and execute a business strategy.

  • Experienced in the gambling industry.

  • History of decision-making based on business metrics.

  • Inspirational leadership style and hands-on approach.

A competitive salary is offered plus C level bonus scheme.

TO DISCOVER MORE CONTACT STEVEN JACKSON ON STEVEN@GRS-RECRUIT.COM