Job Title: (Position Filled) Director of Marketing

Location: London

Salary: c.£100K plus substantial bonus

Role & Responsibilities

  • To take control of a small team who are responsible for all internal and external communications in one of the UK’s leading casino groups.

  • The successful candidate will have experience across customer facing businesses where customer acquisition, retention and loyalty program’s will have been integral to the day-to-day operations.

  • Casinos work in a highly regulated environment and candidates from similar backgrounds will have an advantage in understanding the need to putting corporate social responsibility and customer welfare at the heart of all activity.

  • The role requires close integration with our highly qualified compliance team who will support any activity.

  • The Director of Marketing role is a new appointment following a strategic review of the company’s current and future activities and will be expected to make a substantial contribution to the future direction of the group.

  • There is a huge amount of flexibility in how some of the longer-term aims could be achieved and this will allow the successful candidate to personally influence policy as well as designing and delivering with the team original, exciting and successful campaigns.

  • We collect large amounts of data regarding customer attendance and playing activities and are in the process of building an effective CRM based approach to database exploitation so direct experience in this area and the associated elements of loyalty would be highly desirable.

  • There will be a small, dedicated team to lead and support and the culture of the business is one of openness and working in a collaborative manner so people skills will also be a deciding factor.

  • The role will not suit someone who is solely focused on data mining alone, they will also need to be able to deliver effective and exciting campaigns which the operations team can buy into and lead.

  • The company can employ significant resources on in-house campaigns to generate customer activity and engagement; so experience in designing and delivering similar activities to drive sales would be useful.

  • Working as part of the senior management group the successful candidate will be expected to contribute to the development of the company strategy and will work closely with HR to develop and implement colleague engagement programmes which increase awareness and buy-in to company objectives.

  • It will be necessary to demonstrate a wide range of experience in a senior role within at least a similar size organization as well as evidence of successful campaigns or initiatives linked to the areas listed below.

Desirable experience

  • Loyalty based activities.

  • Database utilization.

  • Leisure or gaming experience very desirable.

  • Customer facing business background.

  • Management of a marketing team.

  • Experience of building and running sales campaigns.

  • Financially literate and able to control budgets.

Qualifications & Education Requirements

  • Membership of a professional body and educated to degree level.

  • A formal marketing qualification would be considered an advantage but is not essential.

TO DISCOVER MORE CONTACT STEVEN JACKSON ON STEVEN@GRS-RECRUIT.COM