(Position Filled) Director of Marketing - London - c.£100K plus substantial bonus

Job Title: (Position Filled) Director of Marketing

Location: London

Salary: c.£100K plus substantial bonus

Role & Responsibilities

• To take control of a small team who are responsible for all internal and external communications in one of the UK’s leading casino groups.

• The successful candidate will have experience across customer facing businesses where customer acquisition, retention and loyalty program’s will have been integral to the day-to-day operations.

• Casinos work in a highly regulated environment and candidates from similar backgrounds will have an advantage in understanding the need to putting corporate social responsibility and customer welfare at the heart of all activity.

• The role requires close integration with our highly qualified compliance team who will support any activity.

• The Director of Marketing role is a new appointment following a strategic review of the company’s current and future activities and will be expected to make a substantial contribution to the future direction of the group.

• There is a huge amount of flexibility in how some of the longer-term aims could be achieved and this will allow the successful candidate to personally influence policy as well as designing and delivering with the team original, exciting and successful campaigns.

• We collect large amounts of data regarding customer attendance and playing activities and are in the process of building an effective CRM based approach to database exploitation so direct experience in this area and the associated elements of loyalty would be highly desirable.

• There will be a small, dedicated team to lead and support and the culture of the business is one of openness and working in a collaborative manner so people skills will also be a deciding factor.

• The role will not suit someone who is solely focused on data mining alone, they will also need to be able to deliver effective and exciting campaigns which the operations team can buy into and lead.

• The company can employ significant resources on in-house campaigns to generate customer activity and engagement; so experience in designing and delivering similar activities to drive sales would be useful.

• Working as part of the senior management group the successful candidate will be expected to contribute to the development of the company strategy and will work closely with HR to develop and implement colleague engagement programmes which increase awareness and buy-in to company objectives.

• It will be necessary to demonstrate a wide range of experience in a senior role within at least a similar size organization as well as evidence of successful campaigns or initiatives linked to the areas listed below.

Desirable experience

• Loyalty based activities.

• Database utilization.

• Leisure or gaming experience very desirable.

• Customer facing business background.

• Management of a marketing team.

• Experience of building and running sales campaigns.

• Financially literate and able to control budgets.

Qualifications & Education Requirements

• Membership of a professional body and educated to degree level.

• A formal marketing qualification would be considered an advantage but is not essential.

TO DISCOVER MORE CONTACT STEVEN JACKSON ON STEVEN@GRS-RECRUIT.COM

(Position Filled) Marketing Manager - London - £40K - £60K

Job Title:                    (Position Filled) Marketing Manager

Location:                   London

Salary:                        £40K - £60K

The Role

The Marketing Manager manages the day to day marketing activities of the casino and the long-term marketing strategy for the Group and provides a support service to the operators both on-line and within the casino site.

The Marketing Manager supports the Head of Marketing by being responsible for, but not limited to:

• Developing and maintaining marketing strategies to meet agreed Company objectives

• Manage the joint venture partnership for on-line activity

• Evaluate Customer research, market conditions and competitor data

• Determine the demand for promotional activity; marketing campaigns and events for the both the Land Based and Online Casino.

• Identifying potential customers and translate into increased footfall/on-line registration and revenue

• Develop strategies with the goal to maximise profits and share of the market

• Monitor trends that indicate the need for innovative and nimble marketing support

• Protecting the company’s brand

Key Accountabilities

1.         Marketing Focus – On-Line

• Ensures that the Marketing department is compliant with business expectation.

• Development and nurturing of the management of the joint venture partnership

• Weekly presence at joint ventures premises

• Driving fixed term deposits.

• Generating and driving the awareness of the company

• Establishing a positive, proactive, consistent and approachable presence with the on-line Business;

• Deliver a supportive work ethic that demonstrates the department philosophies of being a support function.

2.         Marketing Focus - Site

• Ensures that the Marketing department is compliant with business expectation.

• Develop marketing strategies/promotions/campaigns whilst balancing overall Company objectives and servicing customer satisfaction

• Work with various departments within the business to develop engaging, impactful and personalised multi-channel campaigns which follow the brand’s direction whilst meeting commercial objectives

• Support the Head of Marketing in the management of the entire life cycle of marketing campaigns/promotions/events from strategic planning to tactical activities, including social media platforms

• Produce marketing materials of visual impact and within brand guidelines and to place advertising (at direction of Head of Marketing) by negotiating costs and communicating arrangements with advertisers and designer

• Work with and liaise with all Heads of Department to develop new ideas for increasing footfall and spend

• Execution of marketing campaigns including writing campaigns; proof reading copies; and liaising with designers

• Direct marketing

• Liaising and networking with a range of internal stakeholders

• To liaise with suppliers including printers, photographers, designers etc

• To assist in the presentation and handling of internal promotional campaigns

• Managing the production of in-house collateral

• To perform market research to assess the viability of new strategies, promotions and events as well as to measure the success of recent campaigns/events.

3.         Financial Focus

• Ensures that the Marketing department is compliant with business financial expectation.

• Budget management – support the Head of Marketing in delivering marketing activity with agreed budget

• Support the creation of marketing plans geared towards increasing footfall/on-line registration and spend in line with the company strategy and targets within budget

• Maximising the opportunity for brand awareness and to generate profitability.

4.         Teamwork

• Delivers a professional and ethical working culture applied appropriately across a diverse workforce and customer base.           

• Demonstrates the ability to work as part of a team

• Ability to interact and cooperate with all Company employees

• Build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to the customer base; collaborate with others, solve problems creatively and demonstrate high integrity

• Maintains professional internal and external relationships that meet with core values

• Has the ability to reactively and proactively react to marketing demands

• Shows acute understanding of expected professional behaviours and personal presentation

• Contributes to a positive employee satisfaction environment

• Has a concise, positive and transparent communication style

• Shows ability and the integrity to work without direct supervision

• Demonstrates understanding of the provision of support services to operations

• To participate in the identification of personal training and development needs and to make full use of all training and development opportunities.

5.         Compliance

• Minimise risk to business and self by ensuring marketing collateral and events are carried out in accordance with legislative regulations.         

• Daily demonstrates legislative compliance, adherence to and knowledge of:

  • Operating License conditions

  • Responsible Gaming

  • Anti-Money Laundering

  • Anti-Money Lending

  • Data Protection.

• Focused on minimising unnecessary risk to the business.

Skills and Knowledge

Desirable

• Holds a diploma qualification or degree in a Communications; Public Relations or Marketing discipline.

OR

• Minimum 3-year experience in a high volume, fast paced entertainment/hospitality service driven operation in a marketing, corporate communications or event/promotions based role.

Knowledge: Essential

• Extensive experience of developing, maintaining and delivering on marketing strategies.

• A proven ability to oversee all marketing, advertising and promotional activities.

• Computer literate.

• Acute understanding of the service industry and service culture.

Knowledge: Desirable

• Experience in a gaming related field.

• Strong understanding of customer and market dynamics

To discover more contact Steven Jackson on steven@grs-recruit.com

(Position Filled) Marketing Manager - Casino - £29K - £40K - London

Job Title:         (Position Filled) Marketing Manager

Salary:            £29,000 - £40,000pa

Location:        London

The Company

• A market leading Casino Operator is seeking a talented Marketing Manager to provide marketing expertise to one of their flag ship Casinos in London.

The Role

• The Marketing Manager manages the day to day marketing activities and long-term marketing strategy for the Group.
• The Marketing Manager supports the Head of Marketing by being responsible for, but not limited to:
• Developing and maintaining marketing strategies
• Evaluate Customer research, market conditions and competitor data
• Determine the demand for promotional activity; marketing campaigns and events
• Identifying potential customers and translate into increased footfall and revenue
• Develop strategies to maximise profits and share of the market
• Monitor trends that indicate the need for innovative and nimble marketing support
• Protecting the brand

Marketing Focus

• Develop marketing strategies/promotions/campaigns whilst balancing overall Company objectives and servicing customer satisfaction
• Work with various departments within the business to develop engaging, impactful and personalised multi-channel campaigns which follow the brand’s direction whilst meeting commercial objectives
• Support the Head of Marketing in the management of the entire life cycle of marketing campaigns/promotions/events from strategic planning to tactical activities, including social media platforms
• Produce marketing materials of visual impact and within brand guidelines and to place advertising (at direction of Head of Marketing) by negotiating costs and communicating arrangements with advertisers and designer
• Work with and liaise with all Heads of Department to develop new ideas for increasing footfall and spend
• To communicate relevant information about forthcoming marketing strategies accurately and with team buy-in through regular weekly meetings and brain storming sessions
• Execution of marketing campaigns including writing campaigns; proof reading copies; and liaising with designers
• Direct marketing
• Liaising and networking with a range of internal stakeholders
• To liaise with suppliers including printers, photographers, designers etc
• To assist in the presentation and handling of internal promotional campaigns
• Managing the production of in-house collateral
• Adopt new techniques and technologies to ensure that the marketing department aides in the research of the viability and the development of proposed business plans
• To encourage and develop understanding of the departments contribution to the success of the business by establishing effective lines of communication
• To perform market research to assess the viability of new strategies, promotions and events as well as to measure the success of recent campaigns/events.

Financial Focus

• Budget management – support the Head of Marketing in delivering marketing activity with agreed budget
• Contribute to the creation of the Marketing budget
• Support the creation of marketing plans geared towards increasing footfall and spend in line with the company strategy and targets within budget
• Maximising the opportunity for brand awareness and to generate profitability.

Compliance

• Minimise risk to business and self by ensuring marketing collateral and events are carried out in accordance with legislative regulations including Responsible Gaming, Anti-Money Laundering and Data protection.

To discover more contact Steven Jackson on steven@grs-recruit.com