JOB DESCRIPTION: REGIONAL DIRECTOR MARKETING BALTICS
DEPARTMENT: Group Marketing
REPORTS TO: Group Director Marketing Operations
Location: Tallinn, Estonia
Salary Competitive and based on experience Bonus, Benefits, Relocation Assistance, etc.
MAIN OBJECTIVE:
This role exists to manage the localised implementation of Group Marketing Strategy in the Baltic region through Country Managers and Country Marketing Managers.
You will ensure the delivery of customer-focused marketing activities across the region, managing the execution of country specific activities that drive revenue and footfall in alignment with Country business plans.
RESPONSIBILITIES:
In conjunction with the Group Loyalty Director, delivers the Land Based Loyalty Marketing Programme, with responsibility for the management of customer reinvestment and the delivery of acquisition, retention and growth strategies for the land-based loyalty customer database.
Oversees the management of the company's brand campaigns, working with Country Marketing leads to deliver on event, social, experiential and social activity to agreed business objectives.
Responsible for leading the land-based marketing teams in the creation and implementation of all Baltic properties marketing, promotional, media and positioning strategies to meet revenue, visitation, brand and market share objectives in line with agreed annual and long-term business plans.
Responsible for ensuring all marketing output is legally approved, confirms to host responsibility, data protection and all other legislative, advertising and sales promotional guidelines in each company of operation.
Work alongside Group Loyalty lead and Product Owners (Online Casino, Live Casino, Sports, Poker) Country Marketing Managers (Baltics, Croatia) and VIP Marketing leads to develop CRM and promotional marketing campaigns to grow customer value, frequency and recency across all tiers and products.
RIGHTS:
To use the rights arising from the current legislation, legal acts and internal regulations in their work
Make proposals for better organization of work in the field within their competence;
Communicate with employees in all matters related to their duties
Receive the necessary professional training to evolve ones professional level, provided that the necessary time and budget resources are available.
TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO CHRISTINE@GRS-RECRUIT.COM