(Position Filled) Marketing Manager - London - £35K-£45K

Job Title:                    (Position Filled) Marketing Manager

Location:                   London

Salary:                  £35K - £45K

About the Role

• A leading UK Casino operator is seeking a talented Marketing Manager to protect and positively develop the casino brand through the day-to-day management of the marketing strategy and activities of the group

• Evaluating customer research, market conditions, trends and competitor data

• Determining the demand for promotional activity, marketing campaigns and events

• Identifying potential customers and translates into increased footfall/on-line registration and revenue

• Developing and delivering strategies with the goal to maximise profits and share of the market

• Leads integrated digital marketing campaigns from concept to execution

Marketing Focus

• Develop marketing strategies/promotions/campaigns

• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems

• Work with various departments within the business to develop engaging, impactful and personalized multi-channel campaigns which follow the brand’s direction whilst meeting commercial objectives

• Support the management of the entire life cycle of marketing campaigns/promotions/events from strategic planning to tactical activities, including social media platforms

• Produce marketing materials of visual impact and within brand guidelines and to place advertising by negotiating costs and communicating arrangements with advertisers and designer

• Work with and liaise with Stakeholders to develop new ideas for increasing footfall and spend

• Execution of marketing campaigns including writing campaigns; proof reading copies; and liaising with designers

• Direct marketing

• To liaise with suppliers including printers, photographers, designers etc.

• To assist in the presentation and handling of internal promotional campaigns

• Managing the production of in-house collateral

• To perform market research to assess the viability of new strategies, promotions and events as well as to measure the success of recent campaigns/events

• Collaborate with influencers, brand ambassadors, shareholders and other team members to boost promotional success and acquire more sales

• Design, build and increase our social media presence

• New business generation focus

• Devise strategies to drive online traffic to the company website

• Raise brand awareness

Financial

• Budget management – deliver marketing activity with agreed budget

• Measuring key metrics, planning marketing budgets and tracking marketing ROI

• Identify trends and insights and optimise spend and performance

Compliance

• Minimise risk to business and self by ensuring marketing collateral and events are carried out in accordance with legislative regulations

• Daily demonstrates legislative compliance, adherence to and knowledge of:

  • Operating License conditions

  • Responsible Gaming

  • Anti-Money Laundering

  • Anti-Money Lending

  • GDPR

Entry Requirements

• Minimum 5 years marketing executive or 3 years marketing management experience ideally in a fast paced; high volume environment

• Qualified member of the CIM or equivalent

And/Or

• Degree or equivalent in a Marketing, Communications or Public Relations discipline

• Familiarity with CRM, SEM practices and tools

• Proven ability to manage projects within budget

• Experience in a gaming related field is beneficial

• Extensive understanding of marketing best practices

• IT Literate

Benefits

• 28 days annual leave (inc of bank holidays)

• Employee Assistance Programme

• 8% immediate contributory Pension (3% employee 5% employer)

• Employee discounts

• Cycle to work scheme

• Season Ticket Loan

• A Reward and Recognition Scheme

• An annual appraisal

TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO STEVEN@GRS-RECRUIT.COM

(Position Filled) Marketing Manager - Buckinghamshire - £35K-£45K

Job Title:                     (Position Filled) Marketing Manager

Salary:                        Buckinghamshire

Location:                   £35K - £45K

About the Role

• A leading UK Casino operator is seeking a talented Marketing Manager to protect and positively develop the casino brand through the day-to-day management of the marketing strategy and activities of the group

• Evaluating customer research, market conditions, trends and competitor data

• Determining the demand for promotional activity, marketing campaigns and events

• Identifying potential customers and translates into increased footfall/on-line registration and revenue

• Developing and delivering strategies with the goal to maximise profits and share of the market

• Leads integrated digital marketing campaigns from concept to execution

 Marketing Focus

• Develop marketing strategies/promotions/campaigns

• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems

• Work with various departments within the business to develop engaging, impactful and personalized multi-channel campaigns which follow the brand’s direction whilst meeting commercial objectives

• Support the management of the entire life cycle of marketing campaigns/promotions/events from strategic planning to tactical activities, including social media platforms

• Produce marketing materials of visual impact and within brand guidelines and to place advertising by negotiating costs and communicating arrangements with advertisers and designer

• Work with and liaise with Stakeholders to develop new ideas for increasing footfall and spend

• Execution of marketing campaigns including writing campaigns; proof reading copies; and liaising with designers

• Direct marketing

• To liaise with suppliers including printers, photographers, designers etc.

• To assist in the presentation and handling of internal promotional campaigns

• Managing the production of in-house collateral

• To perform market research to assess the viability of new strategies, promotions and events as well as to measure the success of recent campaigns/events

• Collaborate with influencers, brand ambassadors, shareholders and other team members to boost promotional success and acquire more sales

• Design, build and increase our social media presence

• New business generation focus

• Devise strategies to drive online traffic to the company website

• Raise brand awareness

 Financial

• Budget management – deliver marketing activity with agreed budget

• Measuring key metrics, planning marketing budgets and tracking marketing ROI

• Identify trends and insights and optimise spend and performance

 Compliance

• Minimise risk to business and self by ensuring marketing collateral and events are carried out in accordance with legislative regulations

• Daily demonstrates legislative compliance, adherence to and knowledge of:

  • Operating License conditions

  • Responsible Gaming

  • Anti-Money Laundering

  • Anti-Money Lending

  • GDPR

Entry Requirements

• Minimum 5 years marketing executive or 3 years marketing management experience ideally in a fast paced; high volume environment

• Qualified member of the CIM or equivalent

And/Or

• Degree or equivalent in a Marketing, Communications or Public Relations discipline.

• Familiarity with CRM, SEM practices and tools

• Proven ability to manage projects within budget

• Experience in a gaming related field is beneficial

• Extensive understanding of marketing best practices

• IT Literate

Benefits

• 28 days annual leave (inc of bank holidays)

• Employee Assistance Programme

• 8% immediate contributory Pension (3% employee 5% employer)

• Employee discounts

• Cycle to work scheme

• Season Ticket Loan

• A Reward and Recognition Scheme

• An annual appraisal

TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO STEVEN@GRS-RECRUIT.COM

(Position Filled) Marketing Manager - Northeast England - £35K-£45K

Job Title:               (Position Filled) Marketing Manager

Location:             Northeast England

Salary:                  £35K - £45K

About the Role

• A leading UK Casino operator is seeking a talented Marketing Manager to protect and positively develop the casino brand through the day-to-day management of the marketing strategy and activities of the group.

• Evaluating customer research, market conditions, trends and competitor data.

• Determining the demand for promotional activity, marketing campaigns and events.

• Identifying potential customers and translates into increased footfall/on-line registration and revenue.

• Developing and delivering strategies with the goal to maximise profits and share of the market.

• Leads integrated digital marketing campaigns from concept to execution.

Marketing Focus

• Develop marketing strategies/promotions/campaigns.

• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

• Work with various departments within the business to develop engaging, impactful and personalized multi-channel campaigns which follow the brand’s direction whilst meeting commercial objectives.

• Support the management of the entire life cycle of marketing campaigns/promotions/events from strategic planning to tactical activities, including social media platforms.

• Produce marketing materials of visual impact and within brand guidelines and to place advertising by negotiating costs and communicating arrangements with advertisers and designer.

• Work with and liaise with Stakeholders to develop new ideas for increasing footfall and spend.

• Execution of marketing campaigns including writing campaigns; proof reading copies; and liaising with designers.

• Direct marketing.

• To liaise with suppliers including printers, photographers, designers etc.

• To assist in the presentation and handling of internal promotional campaigns.

• Managing the production of in-house collateral.

• To perform market research to assess the viability of new strategies, promotions and events as well as to measure the success of recent campaigns/events.

• Collaborate with influencers, brand ambassadors, shareholders and other team members to boost promotional success and acquire more sales.

• Design, build and increase our social media presence.

• New business generation focus.

• Devise strategies to drive online traffic to the company website.

• Raise brand awareness.

Financial

• Budget management – deliver marketing activity with agreed budget.

• Measuring key metrics, planning marketing budgets and tracking marketing ROI.

• Identify trends and insights and optimise spend and performance.

Compliance

• Minimise risk to business and self by ensuring marketing collateral and events are carried out in accordance with legislative regulations.

• Daily demonstrates legislative compliance, adherence to and knowledge of:

  • Operating License conditions

  • Responsible Gaming

  • Anti-Money Laundering

  • Anti-Money Lending

  • GDPR

Entry Requirements

• Minimum 5 years marketing executive or 3 years marketing management experience ideally in a fast paced; high volume environment.

• Qualified member of the CIM or equivalent.

  And/Or

• Degree or equivalent in a Marketing, Communications or Public Relations discipline.

• Familiarity with CRM, SEM practices and tools.

• Proven ability to manage projects within budget.

• Experience in a gaming related field is beneficial.

• Extensive understanding of marketing best practices.

• IT Literate.

Benefits

• 28 days annual leave (inc of bank holidays).

• Employee Assistance Programme.

• 8% immediate contributory Pension (3% employee 5% employer).

• Employee discounts.

• Cycle to work scheme.

• Season Ticket Loan.

• A Reward and Recognition Scheme.

• An annual appraisal.

TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO STEVEN@GRS-RECRUIT.COM

(Position Filled) Marketing Manager - London - £50K-£60K

Job Title:                     (Position Filled) Marketing Manager

Salary:                        £50K - £60K  

Location:                   London

Position Summary

• This leading Casino operator is seeking a talented Marketing Manager with a focus on, and experience in, data and insight with knowledge of campaign management, direct marketing, offer management, interactive marketing, and database marketing.

Responsibilities

• Ensures that the marketing functionality is compliant with business expectation.

• Leads the building and implementing of the marketing strategy.

• Identifies and reads data to provide insights in performance and delivery.

• Designs ad hoc campaigns based on business requirements & produces new initiatives.

• Develops and implements the paid-marketing campaigns to support both acquisition & retention initiatives.

• Brainstorms new and creative growth strategies with stakeholders.

• Utilises strong analytical ability to evaluate end-to-end guest experience across multiple channels and guest touch points.

• Provides thought leadership and perspective for adoption where appropriate.

• Implements relevant, approved marketing campaigns, as well as offers for cross-platform communications that are founded on segmentation models and the business’s goals.

• Works closely with key stakeholders in developing the consumer loyalty vision for the business and instilling that vision across the organizational departments and contact points, for example, social, web, mobile, email.

• Ensures that the business’s consumer relations programs are effective and that they are of high quality and standards and also that they facilitate the execution of successful marketing campaigns enabling consumer loyalty.

• Introduces new capabilities for meeting emerging business needs and market trends.

• Maintains a strong knowledge and understanding of the current and emerging eCommerce strategies, trends, and techniques that consistently give the business a lead in consumer acquisition within the market.

Teamwork

• Delivers a professional and ethical working culture applied appropriately across a diverse workforce and guest base.  

• Demonstrates the ability to work as part of a team.

• Ability to interact and cooperate with all company employees.

• Build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to the guest base; collaborate with others, solve problems creatively and demonstrate high integrity.

• Maintains professional internal and external relationships that meet the company’s core values.

• Shows acute understanding of expected professional behaviours and personal presentation.

• Has a concise, positive, and transparent communication style.

• Shows ability and the integrity to work without direct supervision.

• Demonstrates understanding of the provision of support services to operations.

• Participates in the identification of personal training and development needs makes full use of all training and development opportunities.

Compliance

• Minimise risk to business and self by ensuring marketing collateral and events are carried out in accordance with legislative regulations.   

• Daily demonstrates legislative compliance, adherence to and knowledge of:

  • Operating License conditions

  • Anti-Money Laundering

  • Anti-Money Lending

  • Data Protection

  • GDPR

• Acute awareness of health and safety procedures/regulations.

• Focused on minimising unnecessary risk to the business.

Entry Requirements

• Holds a Degree in a Marketing or related discipline, with a minimum of years’ work experience within a Marketing Manager role or at least 2 years' experience in a senior marketing position.

Essential Knowledge

• Strong data and insight experience.

• Solid knowledge of campaign management, direct marketing, offer management, interactive marketing, and database marketing.

• Up to date with the latest trends and best practices in digital marketing and measurement.

• Strong project management skills, with the ability to prioritise and goal set.

• Proven track record of business development and excellent client management.

• Understanding of guest and market dynamics.

• Strong digital marketing experience with a keen eye for engaging social media content.

Skills

• Brand-driven with experience in managing marketing campaigns that engage, inform, and motivate.

• Exceptional interpersonal skills.

• High levels of attention to detail.

• Creatively driven.

• Leads by example.

• Ability for independent working in a fast paced, high-volume environment.

• Ability to prioritise, multitask and meet deadlines.

• Displays initiative.

Personal Characteristics

• Team player and strong work ethic.

• Individual of highest integrity.

• Organised, efficient approach to work, with attention to detail.

• Flexible in terms of working hours.

• Support-service focused, with the ability to self-motivate.

• Courteous & professional.

• Dedicated, energetic and enthusiastic.

• Takes responsibility & accountability.

TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO STEVEN@GRS-RECRUIT.COM

(Position Filled) Marketing Manager - Casinos - London - £40-£45K

JOB TITLE: (Position Filled) Marketing Manager

LOCATION: London

SALARY: £40-£45K

As Marketing Manager for a well known leisure brand, you will be responsible for:

• Planning and executing local marketing projects for our casinos

• Servicing the marketing needs of our General Managers

• Leading marketing campaigns from ideation to execution: owning the creative/design brief and working closely with operational teams and partners/agencies to create and launch compelling marketing campaigns

• Monitoring and measuring effectiveness of marketing campaigns to meet business KPIs and marketing goals

• Writing and delivering content and social media plans

• Analysing market trends and competition, identifying opportunities/defining target audiences

• Support in the delivery of major campaigns and promotions

• Support in the development of marketing strategies and plans

 This job is for you, if you have:

• 2+ years of proven experience in developing and executing marketing plans and campaigns

• Experience in working with creative/design/production teams

• Good analytical skills

• Ability to work in a fast-paced environment, take ownership, and drive results

• Good project management skills

• Strong written and verbal communication skills

TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO PAUL@GRS-RECRUIT.COM