Job Title: (Position Filled) Marketing Manager
Salary: Buckinghamshire
Location: £35K - £45K
About the Role
A leading UK Casino operator is seeking a talented Marketing Manager to protect and positively develop the casino brand through the day-to-day management of the marketing strategy and activities of the group
Evaluating customer research, market conditions, trends and competitor data
Determining the demand for promotional activity, marketing campaigns and events
Identifying potential customers and translates into increased footfall/on-line registration and revenue
Developing and delivering strategies with the goal to maximise profits and share of the market
Leads integrated digital marketing campaigns from concept to execution
Marketing Focus
Develop marketing strategies/promotions/campaigns
Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
Work with various departments within the business to develop engaging, impactful and personalized multi-channel campaigns which follow the brand’s direction whilst meeting commercial objectives
Support the management of the entire life cycle of marketing campaigns/promotions/events from strategic planning to tactical activities, including social media platforms
Produce marketing materials of visual impact and within brand guidelines and to place advertising by negotiating costs and communicating arrangements with advertisers and designer
Work with and liaise with Stakeholders to develop new ideas for increasing footfall and spend
Execution of marketing campaigns including writing campaigns; proof reading copies; and liaising with designers
Direct marketing
To liaise with suppliers including printers, photographers, designers etc.
To assist in the presentation and handling of internal promotional campaigns
Managing the production of in-house collateral
To perform market research to assess the viability of new strategies, promotions and events as well as to measure the success of recent campaigns/events
Collaborate with influencers, brand ambassadors, shareholders and other team members to boost promotional success and acquire more sales
Design, build and increase our social media presence
New business generation focus
Devise strategies to drive online traffic to the company website
Raise brand awareness
Financial
Budget management – deliver marketing activity with agreed budget
Measuring key metrics, planning marketing budgets and tracking marketing ROI
Identify trends and insights and optimise spend and performance
Compliance
Minimise risk to business and self by ensuring marketing collateral and events are carried out in accordance with legislative regulations
Daily demonstrates legislative compliance, adherence to and knowledge of:
Operating License conditions
Responsible Gaming
Anti-Money Laundering
Anti-Money Lending
GDPR
Entry Requirements
Minimum 5 years marketing executive or 3 years marketing management experience ideally in a fast paced; high volume environment
Qualified member of the CIM or equivalent
And/Or
Degree or equivalent in a Marketing, Communications or Public Relations discipline.
Familiarity with CRM, SEM practices and tools
Proven ability to manage projects within budget
Experience in a gaming related field is beneficial
Extensive understanding of marketing best practices
IT Literate
Benefits
28 days annual leave (inc of bank holidays)
Employee Assistance Programme
8% immediate contributory Pension (3% employee 5% employer)
Employee discounts
Cycle to work scheme
Season Ticket Loan
A Reward and Recognition Scheme
An annual appraisal
TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO STEVEN@GRS-RECRUIT.COM